About
Brad Bissonnette is a seasoned executive with over 20 years of experience in marketing, franchising, and operations. His leadership has driven growth across the retail, hospitality, and professional sports sectors, consistently delivering results through clarity, alignment, and execution.
Brad has worked with respected national brands such as COBS Bread, the Edmonton Oilers, and Boston Pizza, helping them scale, evolve, and strengthen their market presence.
With a proven track record of building high-performing teams, Brad believes that success stems from aligning departments around a shared set of strategic plays. As the founder of Playbook Consulting Inc., he helps organizations turn strategy into action — transforming plans into measurable outcomes.
Brad is deeply committed to fostering a culture of innovation and collaboration. His approach balances strategic thinking with operational discipline, making him a trusted partner for organizations navigating growth, transformation, and scale.
The Playbook Approach
Turning Strategy into Action and Execution into Excellence
At Playbook Consulting Inc., we specialize in helping businesses bridge the gap between vision and results. Whether it's franchise systems, marketing plans, or leadership alignment, we develop clear, actionable playbooks tailored to your organization’s goals.
By aligning teams around a consistent set of strategic plays and delivering with operational precision, we empower organizations to execute with excellence — and win.
How We Can Help
Strategic Playbooks
Organizational Alignment
We help organizations turn vision into action through collaboration and clarity. By understanding your goals and challenges, we build tailored strategic playbooks that align teams, clarify objectives, and drive execution. The result? A unified path forward — and a team empowered to win.
Fractional Executive
Leadership on Demand
Access executive-level leadership without the full-time overhead. Whether you're scaling, evolving, or navigating complexity, we provide strategic guidance that unlocks growth, strengthens decision-making, and moves your business forward — fast.
Franchise Growth
Purposeful, Profitable Expansion
We help franchise systems grow with intention. From building compelling recruitment strategies to leveraging technology for lead generation, we help map the full journey — from first conversation to grand opening. Our approach drives both unit growth and operational excellence.
Transformation Support
Streamlined, Smart, Scalable
We specialize in helping businesses operate better. Through process improvement, digital tools, and change leadership, we unlock new efficiencies and future-proof your operations — so you’re ready for whatever’s next.
Why Choose Playbook
1
Execution - Ready Strategy
We don’t just deliver insights — we deliver action plans your team can execute. Every playbook is built to move from the boardroom to the front lines with clarity and confidence.
2
Tailored, Not Templated
Your business isn’t one-size-fits-all — your strategy shouldn’t be either. We build custom solutions grounded in your goals, your people, and your operating reality.
3
Real People. Real Conversations
Business is built on relationships — and we believe in keeping it real. At Playbook, we’re approachable, transparent, and grounded. We speak plainly, listen intently, and work shoulder-to-shoulder with you. We’re the kind of people you’d trust to lead a meeting — and invite to your backyard BBQ.
